ATA International Leadership

Grand Master In Ho Lee

Standing Grand Master for ATA International


In Ho Lee, the younger brother of Songahm Taekwondo founder Eternal Grand Master H.U. Lee, has dedicated his life to seeing the dream and vision of ATA International (ATA) grow and prosper. He has been a key member of the Headquarters’ leadership team for more than 20 years. He assists his brother, Grand Master Soon Ho Lee, to expand and grow the organization while staying true to the original concepts and philosophies the ATA was founded upon.

Grand Master In Ho Lee was born in Seoul City, Korea, just two years after the Korean War ended. He is the 44th generation of the Lees and the fifth son in a large traditional family.

As a young man, he began learning Taekwondo with his cousins and brothers, and in 1976 (after his year of military service), he joined Eternal Grand Master in the United States. Intensive further training in Taekwondo under his older brother began immediately.

Soon, along with several of his brothers, joined Eternal Grand Master for a cross-country demonstration tour known as the “Flying Lee Brothers.” American audiences loved the demonstrations, and Grand Master In Ho Lee’s jump round quick and lightning speed became his trademarks in board breaking and sparring.

The demonstration tour ended in 1977, and Grand Master In Ho Lee moved to Little Rock, Arkansas, soon after when Eternal Grand Master relocated ATA headquarters from Nebraska.

Mrs. Sun C. Lee

Chairman of the Board, ATA International


Mrs. Sun Cha Lee was born in Im Gae, South Korea, in 1949 – where she continued to live with her parents until she moved to the United States in 1966. From the moment she arrived, she had a desire to be a successful businessperson in the U.S., while staying true to her South Korean roots.

Today, Lee is Chairman of the Board for ATA International. Her late husband, Eternal Grand Master H.U. Lee, was founder of the ATA. Since his passing in 2000, she has committed her efforts to continuing the legacy of her husband, and helping the youth of Songahm Taekwondo through her philanthropic efforts and devotion. Now she has taken the lead to continue his vision of changing lives through the sport and philosophy of Taekwondo.

As the ATA evolves, its growth has tremendously expanded the scope of Lee’s influence on the martial arts industry. Currently, there are over 1,200 ATA schools in 21 countries with an active membership base of 300,000 adults and children.
In addition to her role as Chairman of the Board, Lee also serves as Chairman of theH.U. Lee Foundation, a scholarship foundation named for her late husband, which has given nearly $1 million in college funding to over 900 deserving students.

Over the years, Lee has served as an international ambassador working with her late husband to unite people from all walks of life with common cause, to make the world a better place, “one black belt at a time.” It is with this desire that she took on the responsibility of overseeing the design and building of the H.U. Lee Gate and Garden at the east side of the Little Rock Statehouse Convention Center. This over $1 million dollar project opened during the ATA World Championship convention in June 2007.

Through the completion of this project she was been able to leave a memorable legacy of the ATA’s late founder, while also sharing the spirit of Songahm Taekwondo and South Korean culture.

Neil Morton

Chief Executive Officer, ATA International


A profit driven, no nonsense, global operator experienced in restructuring, strategic direction and licensing. Has a strong background in man management, trade marketing, national account sales and general management.

Has worked across Europe, Asia and North America and has been involved and directed both the re direction of trading business and re structuring of trading business to licensing.








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