Mrs. Sun C. Lee
Chairman of the Board
Mrs. Sun Cha Lee is Chairman of the Board for ATA Martial Arts and also heads the H.U. Lee Memorial Scholarship Foundation. Continuing the legacy of her late husband and ATA founder, Eternal Grand Master H.U. Lee, Mrs. Lee is committed to changing lives through martial arts and through her philanthropic efforts. Since its inception, the scholarship foundation has provided over $1 million to deserving students. Over the years, she has served as an international ambassador for ATA, its global community, and her home in South Korea. Most recently, Lee took on the responsibility of overseeing the design and building of the H.U. Lee International Gate and Garden in Little Rock, which memorializes her late husband while also sharing the history of Songahm Taekwondo.
Grand Master In Ho Lee
Standing Grand Master
Grand Master In Ho Lee, the younger brother of Songahm Taekwondo founder Eternal Grand Master H.U. Lee, has dedicated his life to seeing the dream and vision of ATA Martial Arts grow and prosper. Most known for his lightning fast jump round kick, Grand Master Lee was once a member of “The Flying Lee Brothers” which eventually brought him to Little Rock, Ark., home of the ATA international headquarters. He has been a key member of the headquarters’ leadership team for more than 25 years and is only the third Grand Master in Songahm history. As the leading Grand Master and a member of the organization’s Masters’ and Founders’ Councils, Lee travels the world to grow the ATA while staying true to the original concepts and philosophies upon which it was founded.
Chief Executive Officer
Neil Morton, chief executive officer for ATA Martial Arts, is a profit driven, no nonsense, global operator experienced in business integration, strategic direction and licensing. He has a strong background in national account sales and man management. Having worked across Europe, Asia and North America, Morton has been involved in international trade marketing and contract negotiation. Before joining ATA, he worked for other sports entities including Everlast Worldwide, Dunlop Sports and International Brand Management and Licensing. A conceptual thinker who likes to be challenged, Morton brings a participative management style to ATA’s world headquarters that encourages a high energy, goal-oriented atmosphere to support Eternal Grand Master H.U. Lee’s vision.
Grand Master G.K. Lee
International Chairman of Protech
Grand Master G.K. Lee is the International Chairman of Protech for ATA Martial Arts. In the early 1990’s, ATA introduced Protech weapons and specialized defense tactics as part of their curriculum, and Lee has spearheaded the development since its inception. With a martial arts career that spans over four decades, Lee has gained popularity and respect in the industry with his athleticism and innovative ideas. He is currently a member of the ATA Founders’ and Masters’ Councils. In addition to his work with the global headquarters, Lee also owns several ATA licensed schools in central Arkansas and western Tennessee with his wife, Chief Master Kathy Lee.
Chief Master M.K. Lee
Chairman of Training and International Development
With over 50 years of martial arts training and business experience, Chief Master M.K. Lee is the current Chairman of Training and International Development for ATA Martial Arts. His over 30 years at the ATA Martial Arts world headquarters has led to his work toward the development of licensees in STF, WTTU and Korea. The 8th Degree Black Belt is a member of the Songahm Founders’ and Masters’ Councils. As the Chariman of Training and International Development, he works closely with licensees worldwide to deliver effective curriculum with the support tools necessary to aid in success. Lee is currently training to test for his 9th Degree Black Belt during the 2018 World Expo.
Chief Master Al Dilegge
Director of Sales and Licensing
Chief Master Al Dilegge started his martial arts career in 1965 and now works as the Director of Sales and Licensing for ATA Martial Arts. In the early 1980’s Dilegge was instrumental in the development of ATA’s Karate for Kids program, which has been pivotal to the organization’s expansion of Songahm Taekwondo to younger practitioners. In his 20-year tenure with ATA, he has worked in the Marketing, School Operations and Training divisions. He was inducted into the ATA Hall of Fame in 1995 and the Songahm Hall of Fame in 1997 and is currently an 8th Degree Black Belt in Songahm Taekwondo.
Senior Master Betsy Stevens
International Chairman of Tournaments
Seventh Degree Black Belt, Sr. Master Betsy Stevens, is the International Chairman of Tournaments for ATA Martial Arts. Stevens began volunteering as a director of tournaments years ago and now helps oversee the annual World Expo, national events and district tournaments hosted by ATA’s headquarters. Stevens has been involved in martial arts since 1985 and has received such honors as Instructor of the Year (presented by Eternal Grand Master H.U. Lee) and the International Service Award for her humility and selflessness. Stevens, who lives in Millington, Tenn., is also the owner of Bartlett ATA Martial Arts.
Master Taekwon Lee
Executive Director of Training
As the Executive Director of Training for ATA Martial Arts, Master Taekwon Lee oversees the research, development and testing of all ATA curriculum programs. The training division’s goal is to educate instructors in cutting edge martial arts and business operations to systemize the over 900 licensed locations. Over the last decade, Master Lee has helped with the development of Sgt. Safety Child Safety, Agent G bullying prevention, written three different ATA Tiger book series and been an integral part of all multi-media productions. The 6th Degree Black Belt is constantly working with the Masters’ Council and international training instructors to create initiatives that empower licensees and uphold the vision of ATA’s founder.
Chief Financial Officer
As chief financial officer, Zach Rodgers is the head of accounting and school operations for ATA Martial Arts. With more than 12 years experience in the public and private sector of accounting, Rodgers leads the department while also working closely with human resources and compliance. Prior to joining ATA, Rodgers served in public accounting and more recently as manager of finance for Arkansas’ Bill and Hillary Clinton National Airport, where he managed all financial operations. Rodgers has a Master of Business Administration and Bachelor of Science in Accounting from Arkansas State University and is a licensed CPA in the State of Arkansas. He is also a graduate of Leadership Greater Little Rock and a 1st Degree Black Belt in ATA.
Crystal Haner is an experienced marketing professional with a demonstrated history in the health, wellness and fitness industries. As the Marketing Manager for ATA Martial Arts, Haner creates project plans and schedules to meet the growing needs of ATA and its over 900 licensees. She also oversees media buying and management, digital marketing, print production, social media and vendor coordination. Haner’s ability to manage multiple schedules and campaigns allows her and her team to provide effective marketing solutions to ATA licensed schools and clubs around the world.